Other details:

Based on the study: Just Connecting Hub

Adding a few more details on what specific metrics factor into your score:

The algorithm manages it in 3 phases:

Let’s walk through what happens to your content in each...

Phase 1️: Measurement (Lasts ~90 Minutes)

During this initial phase, the algorithm analyzes your post and shares it with a small sample of your network. Many things get factored in here like:

Based on all those signals, your post gets an early score. The higher the score, the more exponential growth you’ll see in the next phase.

Phase 2: Growth (Lasts ~8 Hours)

Over these critical 8 hours, a top-scoring post in Phase 1 will skyrocket in reach and engagement.

Little can be done here except watching your content take off ☝️and replying to comments to extend the lifespan of this growth window.

Phase 3️: Stabilization

If your post makes it through Phase 2 still going strong, it graduates to the stabilization phase.

This is where it plateaus and holds steady in the feeds of your audience for up to 1-2 weeks.

Again, staying active in the comments continues to stretch how long people see the post.

A new chat with ChatGPT is a blank slate.

To get what you want, you need to be descriptive.

When it comes to describing tone of voice, we ALL use the same words:

It's no wonder that we get the same boring results.

It's better to SHOW ChatGPT what you want to sound like, instead of telling it.

Here's how:

1️⃣ Give it examples

Gather examples of pieces of your writing that you like: emails, LinkedIn posts, articles, etc.

If you don't have anything, you can sit and write a paragraph or two and use that instead.

2️⃣ Prompt a ToV guide

Use this prompt:

Then add a few pieces of content that really worked for you: LinkedIn posts, emails, articles, whatever you've got. Or sit and write a paragraph or two.

3️⃣ Use it in your new prompts

Go and save the resulting guide in a separate doc so you can find it again.

Then, whenever you are next prompting to create content, add this guide into the bottom.

***

Ta-da - maybe not perfect, but content that should sound a lot more like you.

*Replace ChatGPT with any other LLM: Claude, Gemini, Copilot, etc.

Important notes:

💡 Remember the 'context window' - that's how much ChatGPT remembers of your conversation. It's about 2000 words for the free version and about 6500 words for the paid version.

💡 You can get up to about 30,000 words in the ChatGPT Playground, which is the developer version of ChatGPT, with more features to fiddle with.

💡 Not a fan of your own tone of voice? Use extracts from a creator or author you do like as your examples instead.

The common misconception about mastering ChatGPT revolves around the need for high-level coding or deep AI knowledge.

However, the true essence of leveraging ChatGPT lies in the art of communication

𝗦𝘁𝗲𝗽 𝟭. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗔𝗜𝗗𝗔 𝗳𝗼𝗿𝗺𝘂𝗹𝗮.

Attention, Interest, Desire, Action - AIDA isn't just a sequence; it's the journey your reader takes from curiosity to commitment.

It's the formula that captures the wandering eye on LinkedIn and turns it into a focused gaze.

𝗦𝘁𝗲𝗽 𝟮. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗔𝗦𝗞, 𝗖𝗥𝗘𝗔𝗖, 𝗖𝗥𝗘𝗔𝗧𝗘.

ASK: Answer, Source, Knowledge - it's how you position yourself as the expert.

CREAC: Claim, Reason, Evidence, Analysis, Counterclaim - the structure that turns your argument into an ironclad case.

CREATE: Claim, Reasons, Evidence, Analysis, Tie, Evidence - it's the narrative arc that informs and persuades.

↓ Here’s how you apply them ↓

𝗣𝗿𝗼𝗺𝗽𝘁 𝟭:

𝗣𝗿𝗼𝗺𝗽𝘁 𝟮:

𝗦𝘁𝗲𝗽 𝟯. 𝗧𝗮𝗶𝗹𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵.

Your writing should morph to fit the context - be it a job interview, a strategic report, or a product launch on LinkedIn.

Each situation demands a different narrative, a different strategy, and a different part of you.

*️⃣ "Ethos, Pathos, Logos" → the ancient art of persuasion, now in your posts.

*️⃣ "OAR" → Objective, Audience, Research - know these, and your message
hits home every time.

"Ethos, Pathos, Logos" + "OAR" makes your writing not just seen but felt and remembered.

Creating a storytelling post with AI, especially on a platform like LinkedIn, requires a blend of authenticity, engagement, and a clear narrative structure.

Here's a step-by-step guide from @luke Matthews

1️⃣ First, find 10 LinkedIn storytelling posts you like.
(To mimic the tone of voice)

2️⃣ Copy/paste each of the posts into a doc.
↳ use this format: "Post 1:" then paste the post.

3️⃣ Now, go to ChatGPT and use this prompt.
↳ For best results use GPT4.


𝗣𝗿𝗼𝗺𝗽𝘁 𝟭: