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WEEKLY DIGEST
GPT store. Excitement or disappointment?

OpenAI's recent announcement about the launch of the GPT store has stirred a mix of excitement and apprehension.

Let's delve into what this new marketplace entails and how it might redefine our interaction with AI.

  1. Overview of the GPT Store:

    The GPT store is a marketplace for users with a paid ChatGPT plan. It enables the creation, purchase, and sale of custom GPT bots.

    With over 3 million specialized GPTs for diverse tasks, the possibilities seem endless.

  2. Revenue Program for U.S. Builders (First):

    A new revenue program, set to launch 'in Q1' 2024,

    It is designed to reward creators based on user engagement with their GPTs. Details are still missing.

  3. Custom GPT vs ChatGPT:

    Custom GPT is a tailored version of ChatGPT.

    Custom GPTs can remove the need for lengthy back-and-forths with ChatGPT whenever you need content-tailored assistance.

    Custom GPTs can communicate with external sites or apps, adding a new layer of functionality.

  4. The Impact on Knowledge Workers:

    The most efficient knowledge workers might have a personal arsenal of custom GPTs shortly.

    However, this could lead to an increase in inefficiency and uncertainty in choosing the right GPT for a specific task.

  5. Tips for Creating Your GPT:

    1️⃣ Convert your repetitive and killing prompts into custom GPTs.

    2️⃣ For those with unique data sets (like legal databases or financial models), integrating them into a custom GPT could be a game-changer.

Closing Thoughts: Due to the lack of quality control by OpenAI in the publication of Custom GPTs, it becomes challenging to identify relevant GPTs

Presently, there's greater value in creating a custom GPT tailored to our specific work needs than in using a generic one from the store. For instance, we utilize a GPT that has been trained specifically on our articles and tutorials.

This customization enables it to comprehend our unique context and provide assistance that is more accurately aligned with our requirements

Press Release of OpenAI

WEEKLY DIGEST
Compare LLMs based on their hallucination

Here is an open-source tool just for that.

Insights

  • Open AI's GPT-4-0613 performed the best and was least likely to hallucinate for Question & Answer with RAG.

  • While GPT-4-0613 performed the best, the faster and more affordable GPT-3.5-turbo-0613/-1106 models performed nearly identically to GPT-4-0613.

  • Huggingface's Zephyr-7b was the best-performing open-source model, outperforming Meta's 10x larger Llama-2-70b, proving larger models are not always better.

  • We found TII UAE's Falcon-40b and Mosaic ML's MPT-7b performed worst for this task type.

  • Recommendation: GPT-3.5-turbo-0613

WEEKLY DIGEST
ChatGPT Personalization and Long-term Memory:

New feature of ChatGPT

What’s New:

ChatGPT's new features include personalization and long-term memory, allowing the AI to retain information over multiple interactions and evolve over time.

ACTIONABLE TIP
How to Prompting with Basic Communication Principles

The common misconception about mastering ChatGPT revolves around the need for high-level coding or deep AI knowledge.

However, the true essence of leveraging ChatGPT lies in the art of communication

𝗦𝘁𝗲𝗽 𝟭. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗔𝗜𝗗𝗔 𝗳𝗼𝗿𝗺𝘂𝗹𝗮.

Attention, Interest, Desire, Action - AIDA isn't just a sequence; it's the journey your reader takes from curiosity to commitment.

It's the formula that captures the wandering eye on LinkedIn and turns it into a focused gaze.

𝗦𝘁𝗲𝗽 𝟮. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗔𝗦𝗞, 𝗖𝗥𝗘𝗔𝗖, 𝗖𝗥𝗘𝗔𝗧𝗘.

ASK: Answer, Source, Knowledge - it's how you position yourself as the expert.

CREAC: Claim, Reason, Evidence, Analysis, Counterclaim - the structure that turns your argument into an ironclad case.

CREATE: Claim, Reasons, Evidence, Analysis, Tie, Evidence - it's the narrative arc that informs and persuades.

↓ Here’s how you apply them ↓

𝗣𝗿𝗼𝗺𝗽𝘁 𝟭:

Use AIDA to write a compelling LinkedIn summary that captures your professional essence and calls to action

𝗣𝗿𝗼𝗺𝗽𝘁 𝟮:

ASK yourself what unique value you offer, source it with your achievements, and share that knowledge in a post.

𝗦𝘁𝗲𝗽 𝟯. 𝗧𝗮𝗶𝗹𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵.

Your writing should morph to fit the context - be it a job interview, a strategic report, or a product launch on LinkedIn.

Each situation demands a different narrative, a different strategy, and a different part of you.

*️⃣ "Ethos, Pathos, Logos" → the ancient art of persuasion, now in your posts.

*️⃣ "OAR" → Objective, Audience, Research - know these, and your message
hits home every time.

"Ethos, Pathos, Logos" + "OAR" makes your writing not just seen but felt and remembered.

ACTIONABLE TIP
𝗛𝗼𝘄 𝗜 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗣𝗼𝘀𝘁 𝘄𝗶𝘁𝗵 𝗔𝗜:

Creating a storytelling post with AI, especially on a platform like LinkedIn, requires a blend of authenticity, engagement, and a clear narrative structure.

Here's a step-by-step guide from @luke Matthews

1️⃣ First, find 10 LinkedIn storytelling posts you like.
(To mimic the tone of voice)

2️⃣ Copy/paste each of the posts into a doc.
↳ use this format: "Post 1:" then paste the post.

3️⃣ Now, go to ChatGPT and use this prompt.
↳ For best results use GPT4.


𝗣𝗿𝗼𝗺𝗽𝘁 𝟭:

You are an expert ghostwriter that specializes in LinkedIn and Twitter marketing and you have years of business experience. Please analyze the following 10 posts from (𝑖𝑛𝑠𝑒𝑟𝑡 𝑡ℎ𝑒 𝑐𝑟𝑒𝑎𝑡𝑜𝑟𝑠 𝑎𝑛𝑑 𝑎 𝑏𝑟𝑖𝑒𝑓 𝑑𝑒𝑠𝑐𝑟𝑖𝑝𝑡𝑖𝑜𝑛 𝑜𝑓 𝑡ℎ𝑒𝑚 ℎ𝑒𝑟𝑒). I want you to give me 2 new posts based on these posts. Please make the posts with the thought leadership of (𝑖𝑛𝑠𝑒𝑟𝑡 𝑐𝑟𝑒𝑎𝑡𝑜𝑟 ℎ𝑒𝑟𝑒) and the formatting and copywriting skills of (𝑖𝑛𝑠𝑒𝑟𝑡 𝑐𝑟𝑒𝑎𝑡𝑜𝑟 ℎ𝑒𝑟𝑒), with a slight influence from (𝑖𝑛𝑠𝑒𝑟𝑡 𝑐𝑟𝑒𝑎𝑡𝑜𝑟 ℎ𝑒𝑟𝑒). I want you to make the sentences short and concise but also switch up the formatting so it's enjoyable to read. Please no hashtags, and please make sure the posts follow this opening format:

A bold statement that is no more than 8 words in sentence one.

A short statement beginning with "How I" and then a number included in this story opening sentence.

Here are the 10 posts to analyze:

(𝐼𝑛𝑠𝑒𝑟𝑡 𝑦𝑜𝑢𝑟 10 𝑝𝑜𝑠𝑡𝑠 ℎ𝑒𝑟𝑒)

Our work isn't done.

We need 1 more prompt to get the correct tone of voice.

𝗣𝗿𝗼𝗺𝗽𝘁 𝟮:

Can you please add the following story into both posts:

(𝐼𝑛𝑠𝑒𝑟𝑡 𝑎 𝑠ℎ𝑜𝑟𝑡 𝑠𝑡𝑜𝑟𝑦 𝑓𝑟𝑜𝑚 𝑦𝑜𝑢𝑟 𝑙𝑖𝑓𝑒 𝑟𝑒𝑙𝑒𝑣𝑎𝑛𝑡 𝑡𝑜 𝑡ℎ𝑒 𝑝𝑜𝑠𝑡 𝑡ℎ𝑒𝑚𝑒𝑠)

Keep the integrity of both original posts, but just make them longer and add in elements of this new story and lesson into the posts:

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